Sessions & Speakers
MORE EXCITING NEW SESSION ANNOUNCEMENTS COMING SOON!
Click on a day to expand/collapse the sessions for that day. Click "read more" in any session box to view the full description and speaker information.
Wholly Guacamole: 10 Things We Learned About Social Media (hint: it’s not about guacamole)
Speaker
Tracey Altman, Vice President of Marketing and Product Development, Fresherized Foods
Wholly Guacamole: 10 Things We Learned About Social Media (hint: it’s not about guacamole)
Our brand is 6 years old and with a small budget, social media was
our Superman, Hulk and Mickey Mouse all rolled into one. We learned
alot over the years:
- It's not about money, it's about time
- It's not about us, it's about them (the fans)
- It's not about likes, it's about engagement
- It's not about schedules, it's about being relevant
- It's not about giving info, it's about exchanging info
Speaker(s)
Tracey Altman, Vice President of Marketing and Product Development, Fresherized Foods
Tracey Altman is the Vice President of Marketing and Product Development for Fresherized Foods, the home of Wholly Guacamole and Wholly Salsa brands. For the last six years, she and her team have developed, launched and branded Wholly Guacamole, which is now the number one guacamole and dip in the produce section of most retailers country wide. As a marketeer, this has been the most challenging, funnest and rewarding adventures she has ever been on.
Altman has over 20 years experience in both B2B and B2C marketing. She has worked for Nokia, Miller Freeman, Haggar Clothing Co as well as a consulting and PR agency.
Read More
Driving Franchisee Engagement: a B2B Result Story
Speaker
Tracey Moss, Director, Owners Loyalty, Hilton Worldwide
Driving Franchisee Engagement: a B2B Result Story
Join us to learn how Hilton Worldwide and their nine hotel brands have transformed their global franchise owner relationships to build engagement with hotel owners all over the world. With a unique data management solution, everyone that touches these high-value owners has detailed customer information and real-time updates at their fingertips to provide personal service. In this informative session, Hilton will describe how they were able to navigate their complex ownership relationships for 3800 global properties, continue to drive overall growth, and deliver a personalized loyalty program to these critical stakeholders.
Speaker(s)
Tracey Moss, Director, Owners Loyalty, Hilton Worldwide
Tracey Moss joined Hilton Worldwide in 2007 as the Manager of OnQ Marketing, the company’s proprietary technology platform. By 2010, she managed global communications for the transformation of Hilton Worldwide’s Information Technology division, and led technology solutions for the Global Owners conference. In January of 2011, she was promoted to Director of Owners Loyalty.
In this role, Ms. Moss introduced a globally recognized B2B loyalty program for the company’s 7,000 franchisees. Through the development of a unique CRM platform, she led the creation and launch of its premium club category, Owners Access. This launch was followed by other club tiers including HHonors Owners Diamond and Gold to recognize additional key stakeholders across all 10 Hilton Worldwide brands.
She often refers to the loyalty program as a recognition club that brings ease and access to the owners’ lives. Under her leadership the department has received a Telly Award, three platinum MarCom Awards and was recognized by the BMA with the B2 award for outstanding customer retention.
Read More
