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Engagement & Experience Expo is a forum to openly discuss customer, brand and channel challenges and solutions. Discover how to optimize the customer experience at all touch-points and increase the impact of engagement throughout the customer lifecycle.
Through a robust slate of best-in-class speakers and interactive discussions, attendees will learn about the latest theories, best practices, relevant case studies, emerging trends and strategies that drive measurable behavioral change and quantifiable results. Brand marketers benefit from structured networking with their peers during a meet and greet at the beginning of the conference, followed by a peer-to-peer roundtable session on day 2. These networking sessions enable brand marketers to connect with others who are facing similar challenges and opportunities.
Engagement & Experience Expo 2014 promises to deliver even more value to attendees with two new customer experience industry assessments: Loyalty360 CX Awards and CX Landscape: The State of the Industry report. The CX Landscape report will be an assessment of the current state of customer experience strategies.
Providing experiences that engage customers–and keep them engaged–is more important today than ever before. Creating increasingly relevant, personal and customized experiences to build deep, sustainable and reciprocal bonds with customers is what will set brands apart from their competition. By elevating the experience and leading your customers down the path of engagement, you can develop long-term mutually beneficial relationships and brand advocates on the journey to loyalty.
Most companies know that a customer experience strategy is critical to brand health and customer loyalty, but the ways in which organizations are approaching CX today span from rudimentary to complex, haphazard to orchestrated. The CX Landscape: The State of the Industry report will bring clarity to the current and future states of customer experience. The report will analyze data from over 200 companies to delve into how organizations are defining CX, benchmarking, innovating, addressing challenges and more.
Attendees will receive a complimentary copy of the report as well as actionable insights on what the findings mean for business strategies and outcomes. Gallup and Loyalty360 will deliver joint perspectives on the research in a session titled The Customer Experience: Creating Emotional Connections that Drive Financial Results. Jordan Katz of Gallup will join Loyalty360 CEO Mark Johnson to discuss the present and future implications regarding alignment or misalignment of customer experience strategies in the market today. Don’t miss out on the synergistic takeaways sure to come from the meeting of these bright minds!
"Great presentation style, concrete example, actionable information; great job!"
- Lizzie Dragon
"Excellent presentation; good balance between content & delivery, fun yet insightful topic"
- Steve McMahon
The Relational Capital Group